Squarespace design for GenX women building red-hot mid-life businesses


You’re setting things on fire (it’s not just the hot flashes)

But if your website isn’t, let’s fix that.

Web designer, Dana Reed, a light skinned woman with long dark hair, wearing long teal velvet coat with floral embroidery, standing in front of wood backdrop

Your website should shine out like a signal beacon in a sea of bland

Strategic, easy to navigate, and lighting up your customer – positioning you as the clear choice.

Let’s build a website that illuminates your expertise, is easy to manage, and brings the right clients straight to your digital doorstep.

Your website should shine out like a signal beacon in a sea of bland

Short, square white lighthouse with red stripe on Vancouver seawall, North Vancouver and mountains in background.

Strategic, easy to navigate, and lighting up your customer – positioning you as the clear choice.

Let’s build a website that illuminates your expertise, is easy to manage, and brings the right clients straight to your digital doorstep.

It’s not a midlife crisis. It’s the start of a brilliant second act.

Light-medium skinned woman with long grey hair, tattoos, her arms crossed, wearing a blue sun-dress with dots, standing beside stone wall.
Light-medium skinned woman with long grey hair, tattoos, her arms crossed, wearing a blue sun-dress with dots, standing beside stone wall.

You’ve put in the time, you’re taking that hard earned experience and you’re building  your own damn business. You’re done with someone else profiting from all your hard work.

You need a website that helps you build that business, that works 24/7 so you don’t have to, and builds trust in a world of empty AI promises and social media noise.

Headshot of web designer, Dana Reed.

I design Squarespace websites for GenX women who’ve got the receipts and are finally building a business that works for them, not the other way ‘round. 

Medium skinned woman with medium length grey and black hair wearing a scarf, large hoop earrings and leather jacket, in front of a brick wall.
Medium skinned woman with medium length grey and black hair wearing a scarf, large hoop earrings and leather jacket, in front of a brick wall.

Perimenopause? Oh yeah.
Burnt out and just had it? Tick.
Flashbacks from cubicle hell? (Shudders.)

You’ve had enough of keeping your head down and sucking it up. You are done with keeping quiet. 


This time - it’s for you. You’re using your skills and knowledge to create a life that fits your needs, on your terms.

I’m here to make this a little easier. You can hand off your web design to a professional - ‘cause you’ve mastered the art of delegation and there’s plenty of other things you’d rather be doing.

Like reading at the beach, snapping some photos, or meeting your new client for lunch at your favourite cafe, knowing your website is being taken care of.

Back view of Dana, crouched in front of Current River dam outflow, taking photos with a phone.

I’m here to make this a little easier. You can hand off your web design to a professional - ‘cause you’ve mastered the art of delegation and there’s plenty of other things you’d rather be doing.

Like reading at the beach, snapping some photos, or meeting your new client for lunch at your favourite cafe, knowing your website is being taken care of.

Offers for Every Stage of Your Business’ Growth

Custom Done-For-You Website Design

I set you up with a strategic, appealing, and easy to use Squarespace website your customers will rave over –– whether it's customizing a template or building it from scratch.

Website Support Services

If you need web design support, I also provide audits, maintenance or simply take over the list of website tasks you just can’t get around to.

You learned to figure things out, but you don’t have to do it the hard way.

Close up of Sea Holly flower head with dew.

You need a website that communicates clearly, builds trust, and does its job of supporting you, so you can focus on the work you’re actually good at.

Let me provide you with a website that becomes a tool for your business and stops being a nagging thing on your to-do list.

Hey, I’m Dana — web designer, artist, photographer, and fellow GenXer and I see you. 

Ok, not literally, these things aren’t that powerful. But, I do recognize what it looks like to build a business at this stage of life.

You’ve scrolled through more designer websites than you can count and they’re starting to blur together in a sea of beige. You’re not in your boss babe era nor are you here for sparkles, slogans, or manifesting your way to a functional website.

You want someone who gets that you’re sleep deprived; as likely to stand in front of the open fridge for that sweet cool air as simply forget why you opened it; and understands what it’s like to manage all the things while building a business. Forget the sisterhood of the travelling pants, for us it’s the sisterhood of the 3am pee.

Hey, I’m Dana — web designer, artist, photographer, and fellow GenXer and I see you. 

Dana, wearing red leather jacket and hat, looking through far-viewer at Thunder Bay marina.

Ok, not literally, these things aren’t that powerful. But, I do recognize what it looks like to build a business at this stage of life.

You’ve scrolled through more designer websites than you can count and they’re starting to blur together in a sea of beige. You’re not in your boss babe era nor are you here for sparkles, slogans, or manifesting your way to a functional website.

You want someone who gets that you’re sleep deprived; as likely to stand in front of the open fridge for that sweet cool air as simply forget why you opened it; and understands what it’s like to manage all the things while building a business. Forget the sisterhood of the travelling pants, for us it’s the sisterhood of the 3am pee.